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Premium tennis equipment

Court Société

Boutique

Created

2026

2 months

of work

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Overview

A full rebrand for a premium tennis label blending the sport's classic heritage with a modern, style-driven identity aimed at a new generation of players.

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About Project

Court Société makes premium tennis apparel rooted in the sport's golden era. Ahead of a global expansion, they needed an identity that honored tennis tradition while speaking to a younger, style-conscious audience.

We built the brand around modern classicism — a refined monogram, a palette of clay, grass, and cream, and campaign imagery shot courtside. The launch, "Between Points," spanned retail, digital, and events.

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Chellenge

Balancing the codes of traditional tennis club culture with a fresh, inclusive attitude — feeling elevated without slipping into old-money cliché.

Client

Court Société

Year

2026

Industry

Premium tennis equipment

Client Size

Boutique

Services

Campaign design

Creative direction

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Conclusion

The rebrand gave Court Société a confident global presence — a system flexible enough to grow from courtside to flagship retail, while keeping the sport's heritage at its core.

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