Resortwear & leather accessories

Solmare

Emerging resortwear label

Created

2026

1 month

of work

Overview

A launch campaign for a Mediterranean resortwear label, built on natural textures, coastal light, and a quiet, sun-washed sense of luxury.

About Project

Solmare designs resortwear and accessories inspired by the Mediterranean coast. For their debut summer collection, they needed a campaign capturing effortless elegance without the gloss of typical fashion imagery.

We directed the campaign around raw coastal settings — limestone, sea, and natural light — with a palette of sand, stone, and deep blue. "Salt & Stone" ran across digital, print, and the brand's first lookbook.

Chellenge

Standing out in a crowded resortwear market by trading polished studio perfection for honest, sunlit imagery — while keeping every frame unmistakably premium.

Client

Solmare

Year

2026

Industry

Resortwear & leather accessories

Client Size

Emerging resortwear label

Services

Campaign design

Creative direction

Visual identity

Conclusion

The campaign set the tone for Solmare's brand world — earning strong organic reach at launch and defining a visual language the label continues to build on each season.

live project

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