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Luxury leather bags
Maison Léore
Boutique
Created
2026
6 months
of work
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Overview
A complete identity and launch campaign for an emerging Parisian leather goods house, positioning quiet craftsmanship as the new language of luxury.
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About Project
Maison Léore crafts bags entirely by hand, in editions of no more than fifty. Ahead of their first international collection, they needed an identity to stand beside heritage houses while feeling contemporary.
The visual language leans on quiet precision — a bespoke serif wordmark, tones of raw leather, and sculptural photography. "Made Slowly," the debut campaign, spanned print, digital, and retail.
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Chellenge
Creating a debut identity with the gravitas of a heritage maison — without borrowing heritage the brand doesn't yet have — and making slowness feel aspirational in a market driven by novelty.
Client
Maison Léore
Year
2026
Industry
Luxury leather bags
Client Size
Boutique
Services
Visual identity
Creative direction
Campaign design
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