Beauty & Skincare Label

Northline

Startup

Created

2025

8 weeks

of work

Overview

Northline came to us as a new skincare label looking to stand out in a crowded, ingredient-obsessed market — one where every brand claims to be "clean" and "minimal."

About Project

Northline creates minimal skincare with short, science-backed ingredient lists. Ahead of their retail debut, they needed an identity that felt clinical yet warm — trustworthy without the sterile look of pharmacy brands.

We built the brand on quiet clarity — a clean geometric wordmark, a palette of birch, mist, and pale clay, and packaging that puts ingredients front and center. The new site pairs product with skin education.

Chellenge

Translate a genuinely simple, dermatologist-backed formula into a visual identity that felt premium without falling into generic beauty-industry clichés (all-white palettes, stock model photography, sans-serif everything).

Client

Northline

Year

2025

Industry

Beauty & Skincare Label

Client Size

Startup

Services

Brand identity

Packaging design

Art direction